about
we’re all about
genuine connections.
we believe everyone
is an alchemist.
think of us as yin and yang–having worked with both brands and creators, we’ve developed a unique ability to see what each side truly needs. in an ever-evolving landscape, our goal is to cut through the noise and help creators and brands find the right direction, all while inspiring genuine connections. we believe everyone is an alchemist, capable of showing up as their true self and using their authentic voice, and we’re here to empower you to do just that.
betsy miceli and madeleine kim are the dynamic duo behind social alchemists. with over a decade of experience, their expertise spans talent management, tv production, social media strategy, brand partnerships, and creator marketing. together, they fuse creativity with strategy to build genuine connections–a passion they carry both in and outside of work.
